Betting on degeneracy

The youth are becoming more disillusioned, what companies will profit from this

Gen Zer’s aren’t saving for retirement. With only 20% feeling like they can retire. They also aren’t drinking. They’re also not meeting potential sexual partners in real life, choosing to find them via the internet instead…..but also hate online dating.

To generalize the prior paragraph, they’re a depressed group of blokes. Nihilistic even!

Which is weird because it is estimated that their earnings power will be stronger than Gen Xer’s and the millennials by the time they get to the same age points. They’re going to be a depressed group of people with LOTS of money.

In today’s post we’re going to run through a few names that I think will benefit from the special blend of nihilism and money coming down the pipeline. Today’s post will be focused on male consumers, as is supposed to serve as a jumping off point for many of these names and trends. Some of which I’ll be writing up in more detail over the next few weeks. It is by no means an exhaustive list, and one I will be adding over the next few months.